Melinda Bell started a business to distribute organic products for body, bed and bath. Her web site needed to embody her philosophy that total health and beauty can be achieved without using harmful chemicals. Raising awareness of exposure to synthetic chemicals and their link to developing breast cancer was key to promoting the health benefits of her products.

I helped Melinda by designing and developing a web site that reflects the organic tones and textures found in the natural environment. I developed a glossary of chemical terms that are accessible while reviewing the products to assist with educating the consumer. The web site served as a marketing tool that promoted her products and solicited engagement by others to become a distributor.

Information Architecture, Information Design, Interaction Design, Visual Design, Coding

www.humandomain.com/naturalesoulutions/

Each product line has its own color scheme. The product pages utilize a conventional pricing grid while using the siderail to display awareness messaging related to the product line.