The factors that lead to producing a successful product design includes knowing what the product must do, knowing the needs and expectations of the business & customer, knowing what technical capabilities exist to enable proposed design solutions and knowing how to lead a team of creative people to achieve success. I am a skilled User Experience Manager, leveraging my applied design experience and my technical expertise to focus on understanding these factors and leading a creative team to design products that satisfy business and customer needs.
Many web sites and applications exist only to deliver information; however, e-commerce sites and business applications require information to be presented in a logical and predictable manner in order for people to learn, shop and share ideas more effectively. Designing usable products requires a good Information Architecture. My Information Architecture services help clients organize, label, relate, and present information in interactive products to make them meaningful and useful.
Whether completing a form on an e-commerce web site or contributing to a wiki, people are interacting with software and digital information in increasingly more complicated ways, yet the key to success is keeping the process and design simple. Great interaction design leverages proven design principles and elegant innovation to deliver practical designs that enhances the value of the product and results in a positive user experience. I provide user-centered Interaction Design services that shape the structure and behavior of interactive products, making them easy to use and effective in achieving business goals.
Visualizing a concept, simplifying a presentation, or describing a service, often requires more than a few lines of text and pretty pictures. I have assisted many of my clients with selling their services to customers, conveying product vision to prospective partners, and visually describing a complex process or system to a development team. My Information Design services can help you simplify the message and improve understanding of complex processes that we often face in business today.
The visual design can be as integral to the success of a product as good engineering and interaction design. In fact, interactive products that are aesthetically pleasing can actually be perceived as being easier to use. Combining my applied experience of usability principles with traditional graphic design, I create user interfaces and information systems that improve the user experience and strengthen brands, delighting both the business and the customer.
